{Fashion Photography is in the Eye of the beholder Fashion photography is a relatively new genre of digital photography that is dedicated to showing off various fashion items and clothing. Fashion photography is frequently done for runway shows, advertising campaigns, magazines like Vanity Fair, Vogue, or Elle, or for fashion magazines like F&W. The term 'fashion photography' first became common use in the 1980s, although its roots can be traced back to the late nineteenth century. Today, many people are interested in taking fashion photographs, many of whom wish to become professional photographers. | Fashion Photography is in the Eye of the beholder Fashion photography is a relatively new genre of digital photography that is dedicated to showing off various fashion items and clothing. Fashion photography is frequently done for runway shows, advertising campaigns, magazines like Vanity Fair, Vogue, or Elle, or for fashion magazines like F&W. The term 'fashion photography' first became common use in the 1980s, although its roots can be traced back to the late nineteenth century. Today, many people are interested in taking fashion photographs, many of whom wish to become professional photographers. } If you are thinking of taking up a career in fashion photography, there are a few things that you should think about first. Most people who decide to get into the industry start by shooting for fashion magazines. If you have ever been to a fashion photography school you will most likely have noticed all of the people with their cameras strapped on their belts. These fashion photographers are hired by companies to take pictures of their products for advertisements. In order to qualify as a good photographer, one needs to be able to produce high quality product images that are memorable, interesting, and attractive. There are many different types of fashion photography, with each one requiring a slightly different approach. One way to separate yourself from the crowd is to specialize in either portraiture or photojournalism. Portraiture is mostly used to show a person's face and overall appearance, usually as part of a marketing campaign for a particular product or clothing item. It is widely accepted that successful fashion photography does not exist, only the attempts to make it happen. Many professionals, especially those who specialize in portrait photography, try to develop their skills so that they can one day pursue a career in this highly competitive field. Photojournalism, on the other hand, usually takes a somewhat different approach. The photographs are taken in an artistic and spontaneous manner, often times with the goal of creating an image that will end up as a unique piece of art. The main goal of fashion photography, especially photojournalism, is to provide consumers or potential customers with an image that will create a statement about the product or service that the consumer is trying to find. As the profession continues to grow, there is an increasing demand for photographers with both skills. The Internet provides many avenues for training. If you want to shoot for fashion photography, you need to understand that, just like any other type of photography, there are many different things that go into making a great fashion shoot. One of these is the ability to capture the product images that you see as well as the idea that you want to express. You should always work closely with your photographer to ensure that they are clear about what their approach will be for the shoot. In addition to having clear expectations, you also need to consider the time and resources that you have available to you before you begin the process of shooting your product images. Many professional photographers are paid by the magazine in which they work. Magazines pay for fashion photography, because the image of the product, and of the company that are representing it, are important to the reader. Many fashion magazines also pay their photographers for the advertising dollars spent on the fashion photography shoot. Some photographers do not get paid for the ad dollars but are paid instead in their fashion portfolio or by selling their product images directly to their customers. A great fashion photographer, whose work I have seen many times, is named Edvard Munch. His photographs of celebrity women were so beautiful, I purchased several of them and gave them as gifts. I am familiar with his work, as he has been a guest photographer at the prestigious Vanity Fair in New York City. I look forward to seeing more of his work. If you are a fashion photographer, looking for work, I would suggest looking through Vogue and Glamour magazines, as well as William Collins, Esquire, Men's Weekly, US Magazine, L Magazine, City Journal, Shape, and Elle, among many others. The pictures may be offered for display or for publication, with the writer's contact information at the bottom. There are also wealthy people who pay hundreds of thousands of dollars per year to have professional photographs taken of them. Fashion photographers are on the cutting edge of capturing the latest fashions and helping to keep them in the news.